Arab Health’s growing power

The heave witness at the latest Arab Health exposition held in Dubai World Trade Centre in 2009 was simply overwhelming, attracting high volumes of Middle East healthcare & medical professionals. Pico International Dubai was honoured to be commissioned by some of the world’s biggest healthcare brands to produce their exhibition stands, including Microsoft, IBM & Eclipsys to name but a few. Being entrusted to support brands of such a high esteem and once again achieving customer satisfaction is evident of Pico’s capabilities.

Travel & Leisure promoted midst financial crisis

The world’s biggest tourism and leisure exhibition is without a doubt ITB.  It is little wonder that the event manage to attract all involved in the industry in the thick of the world’s current global economic crisis.  Travel and tourism authorities are well aware that the spending power has been cut and need to ensure that potential clients have them at top of mind when considering spending in this industry.  SCTDA (Sharjah Commerce and Tourism Development Authority) made use of international brand activation agency, Pico to realise their exhibition stand for this prestigious exhibition. SCTDA annually rely on Pico Dubai to produce their exhibition stand at over 20 exhibitions worldwide with ITB as the highlight in the calendar. The Sharjah stand was appointed as one of the best exhibitions stands at the event by the graduate students who annually evaluate the participants’ booths. Another exhibitor that travelled from the Middle East to promote their country’s tourism was Kuwait Tourism Authority who also continuously counts on Pico Dubai for their participation. Both clients expressed the gratitude towards Pico and have already announced their intentions to re-commission the design and fabrication of their stands to Pico for 2010 event.

Challenges address at POWER-GEN ME

The latest edition of the widely successful POWER-GEN exhibition was held in Bahrain to address the “The Challenges of Feeding a Growing Demand” for a region suffering to cope with the demand for electricity and water resources. With the Middle East unstoppable growth boom, the region will require significant infrastructure to support this sustainable growth pattern. The exhibition provided government agencies and corporations to present products and solutions in an attempt to address these needs. The gold sponsor of the event, Siemens,a long-standing client of Pico International (Dubai) contracted Pico as their stand contractor. Aligning with the overall theme of the exhibition, Siemens mainly displayed big industrial machinery. Pico adequately managed to ensure that all the characteristic of the Siemens brand was communicated through expert quality finishing’s and the use of strong corporate graphics. Siemens was particularly delighted with the result and positive responses achieved and are sure the reincorporate Pico’s services for future exhibitions in the region.

No obstacle too big at Intersec 2008

With Intersec 2008’s primary focus on safety and security, nothing could hinder the exhibition in being a success including unprecedented rain down pour, an unscheduled public holiday and corridor off roads due to a certain president’s visit to the region. One of the thirteen country pavilions at Intersec, The Austrian Pavilion was contracted to Pico International (Dubai). As meticulous planners, Pico usually starts working with their clients 6 months prior to every exhibition. In contrast to our normal method of operation, this project was executed in total of two months. With time as an obstacle, Pico proved once again its capabilities by still delivering the pavilion at exceptional high quality standards. The Austrian Pavilion management commented that they were very impressed with Pico’s work and according to them the build up was excellent and the staff assisting them was friendly and competent. “Pico is a fair-contractor we can recommend” was just one of the positive feedback statements Pico received from Architect Gabor Fettik.

In addition to the Austrian Pavilion, Pico was also responsible for many other stands including the special design stand of Joo Detectomat. Using the corporate colours, white and red, the stand gratified the client as it attracted many visitors to their stand.  The success of the exhibitions has lead to the growth of Intersec Thailand and Intersec is perceive as an essential security show and is set to grow further in coming years.

Growth of Arab Health

Arab Health is one of the region’s most prominent exhibitions connecting all type of healthcare professionals. Conceptualised over 3 decades ago, Arab Health has grown to occupy the entire Dubai World Trade Centre. Mubadala Technology Unit had a stand to match it brand status with the help of stand contractor, Pico International (Dubai). The gargantuan double level stand covered 172 square meters. Utilising primarily white panels, light boxes, plants and medical equipment, this futuristic modern stand gave visitors the impression of a medical facility in harmony with nature and technology. The stand’s impression on visitors and exhibitors has been very positive for Mubadala, reaffirming Mubadala’s role in the medical industry for the region.

Another longstanding Pico client at the Arab Health 2008 was the Korean Pavilion. Pico was fortunate to service another longstanding client, the Korean Pavilion at Arab Health 2008. In addition to these clients, we also serviced the China Pavilion and Bode Chemie a leading specialists for disinfection, hygiene and skin protection, to name but a few. With the show expanding, it is uncertain what venue will be able to accommodate Arab Health 2009 but Pico is certainly looking forward to building on the success of 2008.

TDIM Debut in Dubai

Competing against giants in your industry should not leave exhibitors in despair as B&G Hotels and Resorts recently found out, when the Egyptian based firm participated at the debut Tourism Development and Investment Market show (TDIM). The group who is eager to expand in to the United Arab Emirates opted to rather occupy a smaller exhibition space and use the reminder of their budget on the stand itself. Enlisting the services of global events marketing organisation, Pico, the approach was to display the B&G stand as premium and luxurious brand, gaining B&G a favourable position within their target market. Pico’s design team conceptualise a space with wooden floors resembling a deck on water with lots of green further reminiscent of a lakefront. Predominantly using light colours, the stand has a very soft welcoming ambience. By further utilising a contrasting dark wooden frame with aluminous light box with the company logo, the aesthetically pleasing stand naturally drew awareness from the shows visitors. Achieving a higher return on their investment, B&G are exceedingly pleased with their strategy to spend more of their resources on the stand itself and not the space of the stand. The group has already confirmed that they will be reusing the same stand at ATM and other prestigious Travel and Tourism shows in the 2008 calendar.

Gold at the Dubai International Jewellery Week

Part of the Middle East lure is premium gold gifts and one week in the Dubai social calendar that amplify this enticement is the Dubai International Jewellery Week. Show casing the most luxurious sought after brands the exhibitors needed to ensure their stands conveyed this exclusivity. Ahmed Siddiqi & Sons enlisted Pico Dubai expertise to achieve this. The stand hosted six of their affiliated brands namely Chopard, Harry Winston, Patek Phillippe, Concord, Multi Brands and De Grisogono. Managing to exceed everyone’s expectations it was the must see stand that oozed sophistication. Extending on the Middle East fantasy, the stand had an old fashion souk feel through a closed off design and two entrances on both sides. The “souk” had an open plan design on the inside hosting six exclusive shop and a relaxing lounge providing shoppers with a place to relax and space to admire their purchases.

 Pico’s versatility at Gulf Traffic

With so many others to compete with, exhibitors have realised that their stands play a crucial role in reaching visitors at exhibitions. Gulf Traffic, a show dedicated to address the headache that is UAE traffic, had 3M Gulf and Siemens in adjunct spaces aiming to communicate their services and solutions to their respective possible clients. Both firms contracted this challenging objective to Pico Dubai and it was amazing to witness that the only noticeable similarity for the two stands was the quality of the stands. The concepts and wow factor of both stands were completely contrasting, proving Pico’s versatility and ability to provide every client with an original concept. Official Sponsor 3M Gulf’s intriguing stand implemented a traffic theme with clever inclusion of a road features, traffic lights and projection screen displaying their latest range of innovative products. In contrast to the playful 3M Gulf stand, the Siemens stand on request from the client, effectively captured the strong corporate image, through a classic design and immaculate finishing. It perfectly aligned with this company’s highly reputable brand. Both stands received large amount of praise and achieved great success in reaching their particular target market.

IPTC 2007    

In the Oil and Gas Industry is an Abu Dhabi based organ-isation that has undertaken the largest single energy initiative in the Middle East. Their aim is to provide a unique source of clean, new energy to the Southern Gulf.  At the recently held International Petroleum Technology Conference (IPTC), they contracted Pico to conceptualise a stand to convey this initiative. Astonishing fellow exhibitors with its asymmetrical design, clean white panels and illuminating lights, the stand had a clean, ultramodern feel to it. Being one of the biggest stands at the conference, it was impossible to miss and definitely a proud accomplishment for Pico. “The stand was perfect; we definitely had one of the best stands!” exclaimed Ms. Mariam Al Badr from Dolphin Energy, “The finishing’s were very professionally done!”.

BIG 5 2007     

Property surveying and evaluation firm, Continental Real Estate, participated at the debut Middle East Acres property show in December 2007. With the show set to grow into the leading property show in the region, Continental Real Estate identify the opportunity in using this event as medium to position their brand with property investors in the region. Enlisting the services of Pico Dubai, they ensured that their stand resonated with the shows visitors. As the bulk of their fellow exhibitors made use of shell scheme designs, the island style stand naturally lured more visitors than the fellow exhibitors. The design divided the stand into different section with the use of arches, by skilfully featuring wood, carpet and landscaping the different materials and textures, provided the stand with an architect model impression to it. The different spaces incorporated in the design had the added benefit of being practical with one patricians used for VIP meetings, another for the model display and so forth.

Dubai Air Show 2007

Mubadala, the investment vehicle for the Government of the Emirate of Abu Dhabi, contracted Pico to conceptualise and manufacture their futuristic stands at the 2007 Dubai Air Show. To make the most of the show, Mubadala appointed Pico to complete two stands – a double storey design for the indoor exhibit and an outdoor chalet. The special design stand attracted a great deal of interest as the exhibit was constructed mostly from glass. The clients satisfaction with the stand is evident as Mubadala is planning on reusing many of the materials for their stand at the Singapore Air Show.

Pico had a very successful Dubai Air Show, as they were also responsible for other stands including Shell, Volvo, HigherColleges of Technology, Fedex as well as many others and are looking forward to the next one taking place in 2009.                                                                        

In addition to the Austrian Pavilion, Pico was also responsible for many other stands including the special design stand of Joo Detectomat. Using the corporate colours, white and red, the stand gratified the client as it attracted many visitors to their stand.  The success of the exhibitions has lead to the growth of Intersec Thailand and Intersec is perceive as an essential security show and is set to grow further in coming years.

Pico Dubai’s Accomplishments at the INDEX 2007     

Index is the Middle East Showcase of the Interior Industry and is the largest event of its kind in the Middle East and Asia. Stands designed and constructed by Pico for this show created a pinnacle platform for interaction between exhibitors and visitors at the show.  One such project for which Pico was responsible for was the Brazilian Furniture Pavilion. The pavilion infused national colours providing a carnival like atmosphere, with the result being that Pico received a copious amount of positive feedback from the pavilion’s clients. Pico was also appointed to design and construct the national pavilions for Korea and Spain amongst numerous special design stands.